Eastern Bank launches ‘EBL Priority Next Gen’

Eastern Bank PLC (EBL) has launched a new service, titled
"EBL Priority Next Gen", a bespoke banking segment created for the
next generation of achievers—young visionaries poised to carry forward the
values, ambition and legacy of EBL's Priority families.
Ali Reza Iftekhar, managing director of Eastern Bank PLC, inaugurated the
service at Le Meridien Dhaka in the capital recently, according to a press
release.
Iftekhar said, "Everything we have built—every
milestone—has been shaped by trust, excellence and an unwavering commitment to
our customers. Today, as we welcome the next generation, we reaffirm our
promise to evolve and innovate financial experiences that match their
lifestyle, ambitions and vision for the future."
EBL
Priority Next Gen offers a thoughtfully curated suite of lifestyle privileges,
personalised wealth solutions, wellness benefits, global conveniences and
seamless travel experiences crafted to match the pace, passion and purpose of
tomorrow's leaders.
From dedicated relationship support to gourmet indulgences, from premium
lounges to everyday lifestyle enhancements, EBL Priority Next Gen is designed
to elevate the way its members live, move and succeed.
The
launching event, themed "Prive", brought together young achievers,
innovators and emerging leaders, celebrating a generation that dreams
differently, moves faster and embraces opportunity with confidence.
Sabbir
Ahmed, country manager for Bangladesh, Nepal and Bhutan at Visa; M Khorshed
Anowar, deputy managing director and head of retail and SME banking at the bank;
Sarmin Atik, head of liability and wealth management; and Tanzeri Hoque, head
of priority and women banking, among others, were also present.
















