Eastern Bank launches ‘EBL Priority Next Gen’

Eastern Bank PLC (EBL) has launched a new service, titled "EBL Priority Next Gen", a bespoke banking segment created for the next generation of achievers—young visionaries poised to carry forward the values, ambition and legacy of EBL's Priority families.

Ali Reza Iftekhar, managing director of Eastern Bank PLC, inaugurated the service at Le Meridien Dhaka in the capital recently, according to a press release.

Iftekhar said, "Everything we have built—every milestone—has been shaped by trust, excellence and an unwavering commitment to our customers. Today, as we welcome the next generation, we reaffirm our promise to evolve and innovate financial experiences that match their lifestyle, ambitions and vision for the future."

EBL Priority Next Gen offers a thoughtfully curated suite of lifestyle privileges, personalised wealth solutions, wellness benefits, global conveniences and seamless travel experiences crafted to match the pace, passion and purpose of tomorrow's leaders.

From dedicated relationship support to gourmet indulgences, from premium lounges to everyday lifestyle enhancements, EBL Priority Next Gen is designed to elevate the way its members live, move and succeed.

The launching event, themed "Prive", brought together young achievers, innovators and emerging leaders, celebrating a generation that dreams differently, moves faster and embraces opportunity with confidence.

Sabbir Ahmed, country manager for Bangladesh, Nepal and Bhutan at Visa; M Khorshed Anowar, deputy managing director and head of retail and SME banking at the bank; Sarmin Atik, head of liability and wealth management; and Tanzeri Hoque, head of priority and women banking, among others, were also present.